It’s been just over 3 years since the acquisition of Heritage Automotive Ltd took place by former Colbornes owners Richard Neulaender and John Walsh. The last 3 years have seen Heritage Automotive turn from a loss-making business into a highly profitable, multi-award-winning, performance Motor Group.
June 2018 also saw the Directors returning to the JLR brands with the purchase of Cheltenham Jaguar & Land Rover.
Last weekend saw the latest acquisition, of Blade Motor Group and Blade Motorcycles. Richard Neulaender said “We are really pleased to be growing our representation with the VWG Brands with additional Audi, Skoda & VW retailers. Whilst at the same time forming new Partnerships with Seat & Honda Cars, plus the many Bike Manufacturers which we will be representing”.
The Blade Motorcycles business, represents Aprilia, Ducati, Harley Davidson, Honda, Indian, Kawasaki, KTM, Moto Guzzi, Piaggio, Suzuki, Triumph and Yamaha across locations in Abingdon, Cheltenham, Stratford and Swindon.
“Former Blade owner Mike Flanagan was keen that the Blade business stays in private ownership and we are delighted that we’ve been able to help him achieve this.
“The Blade group is not only a fantastic strategic and geographical fit for Heritage, but we strongly hope a cultural one also”.
Paul Hrachovec MD quoted: “We are proud to be an independently owned group, with the foundations of our success being the people we choose to work for us, the manufacturers we represent and of course our valuable customers, who are at the very heart of what we do.
"At Heritage, we employ the type of person who wants to win, is brimming with professionalism, integrity and passion, so we together can deliver outstanding levels of customer service and profits.
“Whilst the industry has been in unusual circumstances over the past couple of years this is an exciting time ahead for us and we will continue to look for strategic acquisitions’”.
